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New Ardell BeautyNew Ardell Beauty

Here it is: discover luxe new formulations, brilliant hues, and handy multi-use products for eye and brow perfection.


Ardell Beauty Lash Primer and MascaraArdell Beauty Lash Primer and Mascara

Build bold volume and knockout inky impact with the combination of a lash primer and new 4D mascara. 


Ardell Beauty Eyeliner Ardell Beauty Eyeliner

Gorgeously defined and illuminated eyes have never been more important. 


Ardell Beauty Eyeshadow PalettesArdell Beauty Eyeshadow Palettes

Want LA-style glam? Meet the new City of Angels
eyeshadow palettes. 


Ardell Beauty BrowArdell Beauty Brow

Fill, sculpt, and highlight for your best brows yet. 


EXPLORE THE NEW MUST-HAVES

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EYES & BROW

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Eyes & Brow

Collection Intro Cop

Eyes & Brow

Collection Intro Cop

Eyes & Brow

Collection Intro Cop

Eyes & Brow

Collection Intro Cop

Eyes & Brow

Collection Intro Cop