Meet Jamie Greenberg, ARDELL’S Beauty of the Week. Jamie is Kind, Funny, Loyal and is sharing her beauty secrets with us!
AR:
Tell us about yourself.
JG:
I am a Los Angeles based celebrity makeup artist and founder of Jamie Makeup. I've been in the makeup game for around 20 years, originally starting at Ulta and working my way up! In 2020 I launched my own cosmetic line and we now have two products, The Blighlighter and The Bloss.
AR:
Describe your earliest beauty memory.
JG:
My earliest beauty memory is from my childhood. I have a vivid memory of watching my mom get ready for a date with my dad. She looked gorgeous of course.
Photos provided by Jamie Greenberg
AR:
Who had the biggest beauty influence on you growing up?
JG:
My mother and my aunt, two beauty queens!
AR:
What is something that you no longer believe about beauty that you once did?
JG:
I used to care too much about what other people think. I've learned that being authentic is better than chasing after the expectations of others. Whatever is beautiful to you is perfect and that's that! There is room in the beauty community and in the world for everyone to feel themselves and love how they look.
Photos provided by Jamie Greenberg
AR:
How do you define beauty today?
JG:
For me beauty is all about feeling like your best self. Makeup can be a great tool for people to feel confident, strong, and motivated. Feeling good about yourself and taking care of yourself mentally and physically is beautiful! For some people that might mean no makeup and for others it might mean full glam, either way being your authentic self is what it's all about.
AR:
Do you have any favorite beauty practices that you swear by?
JG:
I'm a face mask girl, specifically sheet masks and eye patches, and I wear them all the time. I think skin prep is one of the most important steps in a makeup routine, and I try to do a mask before I start makeup, both for myself and my clients. They also just feel great and add extra hydration. If there's any puffiness or inflammation, it's a go-to. I wear them in the morning when I drop off the kids at school, and I will continue to do so no matter how embarrassed they get.
“I've learned that being authentic is better than chasing after the expectations of others. Whatever is beautiful to you is perfect and that's that!” – Jamie Greenberg
AR:
Is there a moment in your career that you are most proud of?
JG:
Rather than a specific moment I'd say I'm most proud of the strong relationships I've built and maintained throughout the years of my career.
AR:
What’s your go-to makeup or skin care routine?
JG:
I actually wouldn't say I have a go-to routine. I love to switch things up and try new products, so I'm constantly adjusting the routine. I think that's also important to do as our skin changes. That said, there are definitely some staples. Every morning I start with cleanser, toner, serum, moisturizer, face masks (some time), eye cream, and SPF. For nighttime I incorporate different treatments - exfoliators, retinols, spot treatments. And for makeup, if I had to narrow it down to only a few things, I always need a great mascara, foundation, and my own products - the Blighlighter for cheeks and eyes, and the Bloss for the perfect natural lip. If I want to make things a little more glam, I go for some falsies, my go-to of course is Ardell!
AR:
What is the best beauty tip you’ve ever discovered?
JG:
The best rule of makeup? There are no rules of makeup. In the end, whatever style or technique makes you feel your best is the way to go. I just try to share what works for me, but everyone should embrace the expression of makeup and find what they love!
AR:
What is your favorite beauty trend right now?
JG:
A recent one I've been seeing is the Vanilla Girl makeup. It's all about glowy, effortless, natural makeup. A lot of my clients tend to prefer natural, glowy makeup looks so it's fun to see a similar vibe on social media right now.
AR:
Do you listen to music when you get ready? If so, who is on your playlist?
JG:
All the time! I usually turn on the Rap Caviar Spotify playlist or some throwback R&B.
AR:
In addition to making people feel beautiful, how do you like to spend your free time?
JG:
I have three kids, so I spend a lot of time with them. I'm a total sports mom and I try to always be on the sideline for whatever game is happening. Softball, basketball, we have a little bit of everything going on in our household.
AR:
What would someone never guess about you?
JG:
Someone might not guess that I got a degree in film! I’ve always wanted to do something creative, and when I first started out, I worked as an assistant editor. I did stand-up comedy too. All of that helped me figure out that I wanted a creative career that was flexible and allowed me to connect with people. And look what I do now!
Photos provided by Jamie Greenberg
AR:
What is one of your favorite inspirational quotes?
JG:
Recently heard this one and fell in love: Be the woman who fixes another woman’s crown without telling the world it was crooked.
AR:
Describe what the perfect "day off" looks like to you.
JG:
My perfect day off would start with a nice long workout. I try to move my body daily but it's always nice to have more time to dedicate toward a good workout sesh, maybe a hike or a boxing class. I also love to cook so a perfect day off would include some time in the kitchen as well. I'd finish it off with family time because there's nothing better!
AR:
Do you have any words of advice for others who may want to embark on a beauty career path?
JG:
Don't give up and don't stop hustling. If you work hard and play hard you will find success in this industry. Nurturing your relationships is also a must, surround yourself with people who will look out for you and be sure to always do the same for them.
AR:
What’s next for you?
JG:
I have some VERY exciting launches coming up with my brand. Can't spoil the surprise but between me and you, it's going to be major!
RAPID-FIRE: ARDELL BEAUTY QUESTIONS
AR:
What are your favorite ARDELL lash styles? Why?
JG:
I love the clusters because they’re so flexible…you can amp them up or keep them natural, and literally anyone can apply them. Favorites are probably the Lash Trios or Knotted Flare Trios!
AR:
What keeps you coming back to ARDELL lashes?
JG:
Quality, variety, and ease. I never have to worry if I’m working with Ardell.
AR:
What is the trick for the perfect ARDELL lash application?
JG:
Let the glue dry for thirty seconds before going in with the lash. People go too quickly and that’s where you might run into something sticky. Simple solution…patience!
