BEAUTY OF THE WEEK

KAREN WU  

Meet Karen Wu, ARDELL’S Beauty of the Week.  

She is trustworthy, hard-working, creative and is sharing her beauty secrets with us!  

AR: How did you get started working in beauty?  
KW:

I grew up performing and I unfortunately stopped when I graduated high school. From that point, I felt like a part of me was missing, and I really longed for a way to express my creativity. Growing up on the stage, you learn all about stage makeup, which is how I truly fell in love with the beauty industry. I'm always in awe of how it can completely transform someone - physically, mentally, emotionally. I love how it empowers people, and I think that's what initially drew me to the idea of starting an Instagram page. Seven years later, I'm still creating content and loving every second! 

AR: Tell us about yourself. 
KW:

I'm a beauty content creator of seven years, based in LA. I love educating people on makeup and skincare products. I always aspire to inspire, especially when it comes to creating content. I get so happy when people tell me that I taught them something, or one of my product recommendations was life changing for them.  

 

Portrait shot 2Portrait shot 2
AR: What inspires you?
KW:

Other creators in the beauty space inspire me endlessly. I love connecting with them and learning from the community. We should always build each other up.  

AR: Describe your earliest beauty memory.
KW:

I was five years old, and it was on Halloween. I was a fairy princess, and my mom decided to put red lipstick on me to complement my sparkly white costume. I remember LOVING how I looked. From that point on, I tried to put on red lipstick as much as I could.      

 

Portrait shot 2Portrait shot 2
AR: What is something that you no longer believe about beauty that you once did? 
KW:

That you have to fit into society's view of "beautiful" to be beautiful.

AR: How do you define beauty today?
KW:

To me, being your most kind and authentic self is the most beautiful trait!         

 

“Other creators in the beauty space inspire me endlessly. I love connecting with them and learning from the community. We should always build each other up.”
– Karen Wu

AR: If you could switch lives with someone for a day, who would it be? Why? 
KW: I would love to switch lives with one of my cats for a day. I want to know what it's like to truly not have responsibilities.         
AR: Instagram or TikTok?   
KW: TikTok, but Instagram will always have a special place in my heart!             
AR: Do you have any favorite beauty practices that you swear by? 
KW: Brow gel BEFORE your brow pen!      

 

AR: Do you have any words of advice for others who may want to embark on a beauty career path?   
KW: Stop being afraid of what others think about you and just go for it.     
AR: What’s your go-to makeup or skin care routine? 
KW:

I'll do skincare because makeup will be PARAGRAPHS of text. My routine consists of cleansing, toner/essence, hydrating serum, eye cream, moisturizer, SPF (never skip!), and double cleansing at night!      

AR: Do you listen to music when you get ready? If so, who is on your playlist?  
KW: Harry Styles, Renee Rap, or my rotation of podcasts!      
AR: What would someone never guess about you? 
KW: If you've never seen me IRL, I think you'd be surprised about my height - I'm 4'10"!          

 

Portrait shot  3Portrait shot  3
AR: What makeup trends do you love?  
KW: I love over blushing. You can never have too much blush.     
AR: In an alternative universe, what would you do for a living?
KW:

I'd probably be a chef. I definitely think I worked in the food industry in a past life. I love cooking and entertaining! 

AR: What is the best beauty tip you’ve ever discovered?
KW: Double cleansing everyday is life changing.  
AR: What’s next for you?
KW: I'm going to continue to take the beauty world by storm with my content!   

 

RAPID-FIRE: ARDELL BEAUTY QUESTIONS

AR: What are your favorite ARDELL lash styles? Why?
KW:

Ardell Wispies, for sure. They're so nostalgic and they look amazing on everyone. I remember wearing them for performances as a kid  

AR: What keeps you coming back to ARDELL lashes?
KW: The accessibility always keeps me coming back. The amount of styles, the affordable prices, how long they last.      
AR: What is the trick for the perfect ARDELL lash application?
KW: Relax your brows when you apply your lashes!       
AR: Best ARDELL lash style for an everyday look
KW: Ardell Wispies 113!       
AR: Best ARDELL lash style for an all-out Glam look
KW: Faux Mink Wispies, for sure.      
AR: Mascara on top of ARDELL Lashes or Nah?
KW: Nah!
AR: What other ARDELL products do you use + love?
KW: The Eco-Lash Collection is amazing and so underrated. 
AR: What is your go-to DUO lash glue formula?
KW: The green Duo glue is the best! My lashes stay on all day, and I love how it's a brush applicator. 

 

PRODUCTS USED BY KAREN WU

WISPIES imageWISPIES image

WISPIES

DUO BRUSH-ON STRIPLASH ADHESIVE, CLEAR imageDUO BRUSH-ON STRIPLASH ADHESIVE, CLEAR image

DUO BRUSH-ON STRIPLASH ADHESIVE, CLEAR

WISPIES 113 imageWISPIES 113 image

WISPIES 113

FAUX MINK WISPIES imageFAUX MINK WISPIES image

FAUX MINK WISPIES

ECOLASHES imageECOLASHES image

ECOLASHES