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  • High Coverage, Mauvey Purple Shade: Your girlfriends will covet your classic matte lipstick shade! Ardell's Matte Whipped Lipstick in Private Madam is a bold, attention-grabbing liquid lipstick that complements all skin tones. Its innovative whipped composition delivers great color payoff with high impact color and a flawless finish that is also highly long-lasting. Perfect for both casual and formal settings!
  • Smooth, Shine-Free Finish: Finally, a weightless matte liquid lipstick that is both smooth and shine-free. When this liquid matte lipstick reaches your lips, it dries to a weightless matte finish, doesn't bleed or rub off, and yet appears bold. This lipstick is long-lasting and provides a matte lip that will not budge, smear, fade, or feel dry!
  • Airy, Lightweight Formula: Love your new lipstick color and formula! The Whipped formula is all about weightlessness, without sacrificing color intensity or staying power. It's a whipped texture, which means it feels like nothing on your skin as it melts into a smooth matte finish with long-lasting color. This mauvey shade is gorgeous on all skin tones and creates the perfect amount of drama for everyday wear!
  • Simple and Precise Application: With the silky consistency and the angled precision tip applicator, you can contour, highlight, and define your lips all in one application, eliminating the need for layering! The shake, twist, and apply method ensures that the correct amount of product is applied - no more rummaging through your suitcase for that small pot of color at the bottom! Perfect for professional women who want to look and feel their best!
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