FEATURED COLLECTIONS

INNOCENT FLIRTATION


Get a flirty, wide-eyed, soft glam gaze that’ll make you someone’s dream babe. Rounded silhouette opens your eyes so they look bigger and more expressive while fluffy lash clusters and a full curl unleash a fluttery, voluminous effect

DREAM BOLDLY, CREATE FREELY


Take a stand against bland with Winks X Ardell Lashes! A wildly creative, fantasy-fueled world that inspires you to dream boldly and express yourself freely. Create…be your own trend.

 
OUR PRODUCTS

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ARDELL LASH TRY ON

Your next favorite lash is only a few clicks away! Try the World’s Best-Selling Lashes on our Virtual Lash Studio.
 

BEAUTY OF THE WEEK

Introducing Karuna chani AS Ardell's Beauty of the week! She’s honest, confident, knowledgable and here to spill all her beauty secrets with us!   

 
ICONIC COLLECTIONS

WISPIES

Add soft, feathery flare without all the drama. Our silky-soft wispies collection completes your daytime beauty look with a graceful & delicate touch.

FAUX MINK

Show-stopping drama is yours in our glamour goddess-worthy faux mink lashes. Loved by prestige professionals, these luxurious lashes deliver serious volume without weighing you down.

MAGNETIC LASHES

An effortlessly thrilling new way to lash out. Apply our top-selling styles without adhesive. Multi-magnets and a curved band provide a perfect fit.