FEATURED COLLECTIONS

For Keepin' Up With Your Active Lifestyle


Long-wear and water-resistant, Active Lash retains its 3D curl when wet, keeping its lifted look through your favorite activities - from cardio to cycling and beyond. Look attractive while staying active in 6 sporty chic styles.

Naked Lashes


Naked Lashes Collection: The lash styles that add the perfect touch of barely-there flutter, volume, and length. Meet the yours-but-better styles you'll reach for every day - so comfortable and light you'll feel like you're in the nude.

 
OUR PRODUCTS

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ARDELL LASH TRY ON

Your next favorite lash is only a few clicks away! Try the World’s Best-Selling Lashes on our Virtual Lash Studio.
 

BEAUTY OF THE WEEK

Meet Anton Khachaturian, ARDELL’S Beauty of the Week. Anton is Witty, Disarming, Creative and is sharing his beauty secrets with us!

 
ICONIC COLLECTIONS

WISPIES

Add soft, feathery flare without all the drama. Our silky-soft wispies collection completes your daytime beauty look with a graceful & delicate touch.

FAUX MINK

Show-stopping drama is yours in our glamour goddess-worthy faux mink lashes. Loved by prestige professionals, these luxurious lashes deliver serious volume without weighing you down.

MAGNETIC LASHES

An effortlessly thrilling new way to lash out. Apply our top-selling styles without adhesive. Multi-magnets and a curved band provide a perfect fit.