|AR:||How did you get started working in beauty?|
|JW:||I started working in beauty in 2011 when I first created my YouTube beauty channel as a teenager. I had grown up watching Michelle Phan, Bethany Mota and reading Seventeen magazine, so I was drawn to creating beauty content and it has been my passion since! After graduating high school, I attended a makeup and artistry school called CMU in Toronto, Ontario to train to become a traditional makeup artist. I also loved being in front of the camera and editing content, leading me to make the decision to dedicate my time to filming and editing tutorials rather than building a clientele.|
|AR:||Tell us about yourself.|
As I mentioned, I feel I made the right decision for myself to be a full-time content creator instead of working as a makeup artist as it has been over ten years of filming and editing beauty content and I still get excited to create new videos! I grew up in Canada and Belgium before moving to the United States on a visa living in California, New York and since the pandemic - sunny Florida! My passion is to create fun, educational content that breaks down iconic makeup and hair looks to encourage my audience to celebrate what they love and switch up with style with confidence. I've always had fun changing up my style and not sticking to only one look.